Partner with Berkshire Cricket in 2026

Back our performance teams, support our pathways, and help us deliver More Cricket to More People in More Places across Berkshire. From our successful Men’s team and our Championship-winning Women’s team to the impact we create through schools cricket, disability cricket, street cricket and walking cricket, there are many ways your business can help us make a difference.

We are a registered charity committed to making cricket accessible to everyone, regardless of age, background or ability.

Why Partner With Us?

• Brand Exposure – Visibility across Berkshire Cricket audiences, both online and in person.
• Champions – Be part of our performance teams’ success, including our Championship-winning Women’s team.
• Positive Association – Align with a trusted community charity that makes a real difference.
• Real Community Impact – Genuine stories you can share with staff, customers, and shareholders.
• Flexibility – Tailored packages designed to suit all budgets and objectives.

What You Can Sponsor (Now and Upcoming)

• Men’s and Women’s First & Second Teams – including kit, front of shirt and player sponsorship.
• Girls’ and Boys’ Pathways – support the next generation of cricketers.
• Leagues, Competitions & Festivals – from local competitions to county showcases.
• Events & Awards – including the Season Launch (February 2026) and Cricket Collective Awards Presentation
• Community Programmes – schools cricket, disability cricket, street cricket, and walking cricket.
• Content & Digital – match highlights, features, live streams, newsletters, and social campaigns.
• People & Experiences – Friends of Berkshire programme, volunteer recognition, coaching courses and masterclasses, and hospitality opportunities.
• Facilities & Venues – opportunities to support the spaces where cricket happens.

Friends of Berkshire – Re-Launch 2026

We are relaunching Friends of Berkshire as a value-led programme for the 2026 season.

Through Friends of Berkshire, we want to work with partners to provide:

• Exclusive discounts on products, services, and partner offers
• Priority access to events and experiences
• Early bird tickets for key fixtures and celebrations
• Special experiences that bring our cricket community closer to the game

Our aim is to connect Friends of Berkshire with businesses, products, and services that they genuinely want and need – from innovative new sports brands to women’s sport essentials, sports therapy, recovery and wellness providers, and more. This ensures that the programme delivers real value to our supporters while giving our partners meaningful exposure.

By aligning your brand with Friends of Berkshire, you gain direct reach into a passionate and growing cricket community across the county.

What Success Looks Like for Our Partners

Increased Sales and Brand Reach
Your products and services promoted directly to engaged audiences across our fixtures, digital channels, social media, and the Friends of Berkshire programme.

Impact Stories That Matter
Clear evidence of how your investment supports cricket in Berkshire.  From schools and pathways to disability and walking cricket – giving you authentic stories to share with staff, customers, and shareholders.

Shared Success On and Off the Pitch
Your business celebrated alongside our performance teams and community achievements. Success is not only about cricket results but also about the partnerships that make them possible.

Belonging to an Incredible Community
Be recognised as part of a trusted, ambitious and inclusive cricket family in Berkshire. A network where businesses, volunteers, players, and supporters all come together with a shared purpose.

Get in Touch

Interested in sponsoring or partnering with Berkshire Cricket for 2026 and beyond?
Email: ryan.allan@berkshirecricket.org

Or complete the form below and we’ll get back to you.

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